This morning, while drinking my fair trade, organic Peruvian coffee (Oh!.. Major enviro creds, yo!! Chalk 'em up, bitches!!! -- just kidding), I stumbled across this interesting document from San Francisco-based Roughstock Studios. It's called "Keeping It Real Green: How to Marketing Your Efforts in an age of Greenwashing (LINK)," and it's worth considering in relation to Pan Left Productions' marketing/publicity strategies. See attached PDF if you want a copy of your own.